Road Machinery & Supplies Co. and its subsidiaries and affiliates (“RMS,” “we,” “us,” “our”) values the privacy and security of your personal information. This Privacy Policy outlines how we might collect, store, use, disclose, and/or share your Personal Information, as well as the choices you have concerning the use of your information. By using our services and accessing our websites (the “Website,” “Site”), you agree to the terms and practices described in this Privacy Policy.

  1. THE INFORMATION WE COLLECT

In Short: we collect personal information that you provide to us.

Personal Information Provided by You. We collect personal information that you voluntarily provide to us when you input information on our Site (includes mobile versions), express an interest in obtaining information about us or our products and services, when you participate in our services, or otherwise when you contact us.

The personal information that we collect depends on the context of your interactions with us, the choice you make, and the products, services and features you use. The personal information we collect may include the following: names, phone numbers, email addresses, job titles, usernames, passwords, contact preferences, contact or authentication data, billing addresses, debit/credit card numbers.

Payment Data. We may collect data necessary to process your payment if you make purchases, such as your payment instrument number, and the security code associated with your payment instrument. All payment data is stored by Elavon. You may find their privacy notice link(s) here: https://www.elavon.com/privacy-policy.html

 

In Short: some information – such as your Internet Protocol (IP) address and/or browser and device characteristics – is collected automatically when you visit our Website.

Information automatically collected. We automatically collect certain information when you visit, use, or navigate our Website. This information does not reveal your specific identify (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Website, and other technical information. This information is primarily needed to maintain the security and operation of our Website and for our internal analytics and reporting purposes.

 

  1. HOW WE USE YOUR INFORMATION

In Short: We use your information to provide, improve, and administer our services, communicate with you, and to protect your information from security threats and fraud.

We use your personal information for a variety of reasons, depending on how you interact with our Website, including: to facilitate account creation and authentication and otherwise manage user accounts, to deliver and facilitate delivery of services to the user, to respond to user inquiries/offer support to users, to send administrative information to you, to fulfill and manager your orders, to enable user-to-user communications, to request feedback, to send you marketing and promotional communication, to deliver targeted advertising, to post testimonials, to protect our Website, to administer raffles or contests, to evaluate and improve our services, products, marketing, and your experience, to identify usage trends, and to comply with our legal obligations.

We only process your personal information when we believe it is necessary and we have a valid legal reason to do so under applicable law.

 

  1. HOW WE SHARE YOUR PERSONAL INFORMATION

In Short: We may share information in specific situations described in this section and/or with the following categories of third parties.

Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors, or agents (“third parties”) who perform services for us on our behalf and require access to such information to do that work. The categories of third parties may include: partners necessary to support our business in various aspects, such as manage our Websites and database, analyze Site data, facilitate email and print marketing, process and fulfill online payments and orders, order fulfillment, and respond to customer service requests.

We may also need to share your personal information in the following situations:

            Business transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, reorganization, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

            Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this privacy notice. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies we control or that are under common control with us.

            Business partners: We may share your information with our business partners, including dealers, manufacturers, and other service providers to offer you certain products, services, or promotions.

 

  1. THE USE OF COOKIES AND OTHER TRACKING TECHNOLOGIES

In Short: Like many businesses, we may collect and store your information through cookies and similar technologies.

We may use cookies and similar tracking technologies to access or store information. A cookie refers to a small text file that is placed on a user’s device (such as a computer or smartphone) by a website. Cookies are created and stored by web browsers in order to remember specific information about the user or their preferences. We may use cookies to manage user sessions, to personalize your Website experience, to track and analyze your behavior and website usage, and to advertise to you. You can choose to manage your cookies in your browser settings or manage them on our Website. Declining cookies may limit access to some functionality of our Website.

  1. RETENTION OF PERSONAL INFORMATION

In Short: We keep you information for as long as necessary to fulfill the purposes outlined in this privacy notice or unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes outlined in this privacy notice unless a longer retention period is required or permitted by law.

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information store technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Website is at your own risk.

 

  1. CHILDREN’S PRIVACY

In Short: We do not knowingly collect personally identifiable information from children under the age of thirteen.

Our Website and any related features are not intended for or directed towards children, and we do not intentionally collect information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website. If you are a parent or guardian of a child under the age of thirteen, and you believe your child has provided us with personal information, please reach out to us at marketing@rmseq.com, so we can delete it.

 

  1. CALIFORNIA PRIVACY STATEMENT

In Short: If you are a California resident, you are granted specific rights regarding access to your personal information.

Residents of California have certain privacy rights under the California Consumer Privacy Act (CCPA). These rights include:

  • Right to Know and Access: You have the right to request information regarding the categories and specific pieces of personal information we have collected about you, the categories of sources from which the information is collected, the purposes for collecting the information, and the categories of third parties with whom we share your personal information.
  • Right to Delete: You have the right to request the deletion of your personal information that we have collected, subject to certain exceptions as provided by law.
  • Right to Opt-Out: You have the right to opt-out of the sale of your personal information to third parties. However, we do not sell your personal information to third parties.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your rights under the CCPA. This means we will not deny you goods or services, charge you different prices or rates, or provide you with a different level or quality of goods or services based on the exercise of your CCPA rights.

To exercise your California privacy rights or to obtain further information about our data practices, please contact us using the contact details provided at the end of this privacy policy.

  1. CONTACT INFORMATION

If you have any questions or concerns regarding this Privacy Policy or the handling of your Personal Information, please contact us at marketing@rmseq.com. Your privacy is important to us, and we will make every effort to address your inquiries promptly and effectively.

Road Machinery and Supplies Co.

 5633 Highway 13 West

Savage, Minnesota, 55378

952-895-9595

 

Effective as of June 23, 2023